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Natasha Denona Sunset Eyeshadow Palette Review

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Natasha Denona Sunset Eyeshadow Palette Review Natasha Denona Sunset Eyeshadow Palette Review

Natasha Denona Sunset Eyeshadow Palette Review

Hello ladies,
Another day, another eyeshadow palette review! Today?s review is on another extremely hyped-up beauty product – probably one of the most hyped up this year – the Sunset Palette from Natasha Denona!! Whenever Natasha Denona releases a palette – the beauty world comes abuzz with discussions on pricing, quality, entitlement, etc. In my opinion (whoever has watched the Good Wife – please raise your hands!!), there are 3 primary concerns:

The price point of her products is generally in the “luxury” bracket – or so it is perceived. However, if you really get down to it – the pricing of her eyeshadow palettes isn?t actually in the luxury category at all. The palette is priced at $129 ++ , so let’s say $140 (give or take) with taxes. It has 15 shadows of 2.5 gm each – so they have not skimped on the amount of product as far as each shadow is concerned. At this price, it is about less than $10 dollars an eyeshadow, which is what mid-priced brands cost. Take a Tom Ford eyeshadow palette – you pay $80 plus tax for 4 eyeshadows!!

Most palettes in the market, from established brands, used to be in the $40-ish range. Yes, today, that price point seems to be going higher – in the $60-ish range. Especially, with some newer Indie brands launching at the $40 price point. Nevertheless, the price point for a established brand?s eyeshadow palette would be around the $40-60 mark. While, the Natasha Denona eyeshadow palettes have been in the $100+ range, some even more than $200!!! While these may be catering to pro MUAs, they leave the simple consumer jarred just considering shelling that kind of money for makeup!! and understandably so! One has more important things to pay for than a $200-eyeshadow palette. The third reason, and I feel the most important of them all, is the perceived feeling of entitlement – especially when tied up with point 1 and 2. What do I mean" In my opinion, what causes dissonance for the general consumer isn’t just the pricing of the product but who is pricing it that way. Meaning, if Tom Ford came up with a 8-10 eyeshadow quad, he wouldn’t price it below $150. Look at his Winter Soleil palettes from last year – $159 plus tax for a palette of 4 eyeshadows, 1 blush, 1 highlighter! However, when it comes to Tom Ford, no one will bat an eyelid at that price point because it?s Tom Ford – an established luxury brand and people know the brand. However, unfortunately for Natasha Denona, the normal consumer hasn’t heard of her and aren’t able to identify with her, which leaves the customer wondering – who is this person who thinks herself to be so entitled to charge X amount for her product"
So, let me give you a quick brief about Natasha Denona – before we get into the product itself. Natasha is actually a pro makeup artist herself. It is kind of funny how we know all about the ?self-proclaimed? ...
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Natasha Denona Sunset Eyeshadow Palette Review Natasha Denona Sunset Eyeshadow Palette Review


Source of news: makeupandbeauty
Source of publication: 11-10-2017 21:39
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