Rimmel have nailed their PR tactics recently as they’ve basically given their most recent products to a massive selection of bloggers resulting in a lot of coverage so everyone’s talking about them which is genius really. I wasn’t wowed by the Rimmel Brow This Way Brow Shaker but I know many were so I wasn’t sure what to expect from their newest release; the Rimmel Volume Shake Mascara which they kindly sent to me under a week ago.
Now I never do rush reviews on my blog. Again I know a lot do and have a very quick turnaround where they get their post up within 24 hours of receiving a product but I never do that myself unless it’s a beauty box as I’m basically just sharing the contents instead of actually reviewing the box. Although I only received the Rimmel Volume Shake Mascara under a week ago, I decided I wanted to get my first impressions up on my blog and I’m going to add a paragraph of ‘final thoughts’ in a couple of months time as I feel it’s necessary with the specific nature of this particular product.
The Rimmel Volume Shake Mascara Ł8.99 is unlike any other mascara I’ve tried as it contains a ‘breakthrough innovation’ shaker system which claims to ‘refresh the formula’ whenever it’s needed. The reason Rimmel decided to create this mascara is supposedly to stop us having to throw away unusable mascaras which have thickened up and become unusable, so by being able to shake the mascara you can get refresh the formula for a clump-free finish.
I had no idea what to expect with the mascara as it truthfully sounds extremely gimmicky, but when it arrived I was very surprised by how heavy it is. The tube is pretty chunky and cumbersome, but it’s genuinely quite heavy which will be down to the cylindrical agitator within the tube which you can hear clunking around when you shake the tube. I have to hand it to Rimmel as it’s hard to be unique these days wit...