Describe the brand in five words.Iceland. Barley. EGF. Serum. Cold.What is it"'BioEffect EGF Serum is a ground-breaking anti-ageing serum that delivers visible, dramatic improvements to your skin.'Serum - although the range is much bigger.Who is it for"Everyone. But see my further comments below.What?s in it"Glycerine, Aqua, Sodium h...